Setting foundations for the future of digital hockey fandom
MLSE Digital Labs x NHL
Downloads
>3M
Visitors last season
>2B
Big fight over a Zamboni
1
After leading design efforts over a four-day summit at Apple Park in Cupertino, I worked in a small and mighty lab team at MLSE to help the National Hockey League (NHL) deliver a completely new codebase, design system, and user experience for their app in just a few months.
Toronto Maple Leafs, Raptors, Argonauts, & Football Club
Bringing the excitement of the arena to fans all over the world
MLSE Digital Labs
Global fans of MLSE's teams
>20M
Fans are able to see our teams live
<1%
Fans/game in the Digital Arena (peak)
>20K
Our official team apps and digital arena connect fans using interactive features like chat, polls, highlights, and arcade games; sharing our excitement and community with the world.
My team pioneered a crossover where we pit fans in Scotiabank Arena against fans in the Raptors Digital Arena.
Connecting our communities in the COVID health crisis
Ontario Digital Service
Downloads
>3M
Private, on-device codes scanned
>40M
🇨🇦 App/Play Store (peak)
#1
The first (and only) app ever published by the Government of Ontario. Open source. Built to the demanding privacy standards of our friends and neighbours, by public servants for the people of Ontario.
